Following is a case study of a home I staged in the summer of 2006 (this is the same property as in the MLS case study). The sellers had just come off 5 months on the market, having listed with an award-winning Prudential agent who had sold them the home 10 years before. They had dropped their price from $875,000 down to $839,000, but did not get any offers. They were very frustrated! (This discussion continues further down on this page - in a declining market, we sold in 12 days for $875,000.)
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This case study will give a good idea of the thoroughness of the staging part of the Harvard Guy marketing program, and perhaps may give some indication of how significant staging is to the final result. In this instance, housing inventory was increasing rapidly, and prices were falling dramatically, but within the first 12 days of marketing, several buyers expressed interest, two of them submitted excellent offers, and we closed escrow at the original target price of $875,000.